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Overview
This course dives into the future of online business by exploring E-Commerce 3. 0âan era driven by AI, automation, personalization, and immersive digital experiences. Youâll learn to build and scale an e-commerce brand using modern platforms, tools, and strategies including AI-driven product recommendations, chatbots, personalized marketing, and blockchain-enhanced transactions. From niche selection and store setup to performance analytics and customer experience optimization, the course provides a full-stack understanding of running a digital commerce business. Perfect for entrepreneurs, marketers, and tech-savvy...
Syllabus
- Introduction, benefits and impact of E-Commerce 3.0
- E-Commerce business models, category and management
- 3Cs, Augmented Reality and Virtual Reality in E-Commerce
- E-Commerce success factors and the future of shopping
- Amazon, Walmart and Alibaba - Analysis the future of e-commerce
- Additional Lecture : Case Studies in Big Data for Marketing in E-Commerce
- Emerging Trends in International Trade (E-Commerce)
Instructor
Dr. José Prabhu J
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