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Overview
Complete Digital Marketing Course: Social Media, Search, Video, Display, over 60,000 Students - Updated 2023 What you'll learn: Foundational Understanding: Gain a comprehensive understanding of the foundational concepts and principles of Digital Marketing.Types of Digital Ads: Learn about various types of digital ads, their procurement methods, costs, targeting mechanisms, and other key attributes.Strategic Thinking: Develop the ability to think strategically when determining where and how to strategically place digital ads for maximum impact.Marketing vs. Advertising: Differentiate between the terms...
Syllabus
- Introduction to your host
- Introduction to Digital Advertising & Marketing 101
- Introduction to Digital Ads
- The Digital Advertising Ecosystem
- New Data & Privacy Regulations
- Buying the Ads
- Ad Targeting
- Ad Serving
- Reporting
- Course Review
Instructor
Ben Silverstein
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