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Overview
Pro copywriter/Cambridge University writing teacher reveals the secrets for writing blogs and business docs that enthral What you'll learn: Find your voice as a business writer, blogger or writer of other non-fictionTransform writing from dull to dazzling - within the first 10 mins of the courseUncover the secret persuasion tactics known only to the worlds top copywritersCreate musical sentences that readers cant resistCraft addictively readable text that keeps readers glued to the pageDiscover a wealth of free online tools...
Syllabus
- Getting started
- Knowing your reader
- Write less, say more
- How to get your message across to the widest possible audience
- How to craft sentences that sing
- Incorporating stories into your business and technical writing
- NEW OCT 2017: Rhetoric - advanced persuasion techniques
- Bonus Material
Instructor
Clare Lynch
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