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Overview
Everything you need to know to be successful at PR in a digital (and AI-powered) world What you'll learn: How to build a PR strategy that generates leads, makes your brand famous, builds a community and attracts customers.How to use PR to increase traffic to your website.How to manage, implement and measure the success of your PR strategy.How to present your PR strategy to stakeholders, get buy-in and secure budgets.How to persuade journalists and influencers to endorse your company.How...
Syllabus
- Introduction
- Introducing PR
- Research and planning
- Generating ideas
- Media Relations
- Social Media
- Other PR tactics
- Writing for PR
- Strategic PR Planning
- Issues management and crisis communications
Instructor
Heather Baker, MBA
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