Satisfaction Guaranteed: Develop Customer Loyalty Online

Google via Coursera

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Overview

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, youll explore strategies for building customer loyalty in e-commerce. Youll also explore specific tools to develop and maintain client relationships. At the end of the course youll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, youll wrap up the course by building professional development skills. We encourage...

Syllabus

Introduction to satisfaction guaranteed: develop customer loyalty online

You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. Youll also find out how to measure customer satisfaction. After that, youll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.

Analyze trends for an online store

You will examine how to gather and analyze data for an online store. Youll learn how to use the data youve gathered to improve conversions and increase sales. Youll also learn how to identify which products are performing well or underperforming. Finally, youll discover ways to improve product performance based on data.

Prepare for jobs in digital marketing and e-commerce

You will engage in a series of interactive activities based on concepts youve explored and skills youve gained throughout the program. Youll also explore job readiness skills, develop your resume, and practice interviewing for jobs.

Certificate review

You will review what youve learned throughout the Google Digital Marketing & E-commerce Certificate. Youll explore additional career resources and reflect on everything youve learned. At the end of the program, youll share your career goals with fellow learners.