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Overview
Master the Basic Sales Notions and the Business Case Development Success Secrets Step-by-Step What you'll learn: distinguish between the roles of marketing and sales, match the key competencies to how they contribute to success in salesrecognize the effects recent sales trends have had on the buyer-seller relationshipunderstand the differences between organizational and consumer buyingrecognize the benefits of understanding consumer buying behavior, and match stages of the sales cycle to examplesunderstand the benefits, functions, elements and marketing components of a...
Syllabus
- Introduction to Sales
- Sales Versus Marketing
- Effective Sales: Competencies and Trends
- Buyer Behavior
- The Sales Process
- Introduction to Business Case Development
- Business Case Basics
- Preparing a Business Case
- Writing and Designing a Business Case
- Business Basic:The Case for Effective Sales and Business Cases
Instructor
Sorin Dumitrascu
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