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Overview
"Prompt Engineering for Marketing" is a practical course designed to teach marketers how to effectively use AI tools—like ChatGPT, DALL·E, and other generative models—by crafting powerful, goal-driven prompts. Tailored for digital marketers, content creators, and brand strategists, this course shows how to turn ideas into high-quality marketing assets using the art and science of prompt engineering. The course begins with the fundamentals of prompt construction, including tone, context, specificity, and iterative refinement. Learners explore how different prompt structures yield different outputs—and...
Syllabus
- Prompt Engineering for Marketing: Leverage AI in marketing using prompt engineering.
- Lesson: Prompt Engineering for Marketing
- Project: Using Generative AI to Launch a New App
- Quiz: Practice Prompt Engineering for Marketing
- Image Generation for Marketing: Learn how to use Midjourney to generate images for marketing campaigns.
- Article: Why Use AI for Image Generation?
- Lesson: Midjourney for Marketing
- Article: Setting Up Midjourney
- Project: Using Generative AI to Create an Ad Campaign
- Quiz: Midjourney for Marketing Quiz
- Informational: What's Next
Instructor
Code Cademy
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