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Marketing Analytics: Forecasting Models with Excel

Via Udemy

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Overview

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel What you'll learn: Become proficient in using powerful tools such as excel solver to create forecasting modelsLearn about two of the most used forecasting tools: simple linear and simple multiple regressionLearn how to estimate the trend and seasonal aspects of salesLearn to generate forecasts using the Ratio to Moving Average forecasting methodForecast using dynamic trend and seasonal index using Winter's methodLearn forecasting for...

Syllabus

  • Introduction
  • Basics of Forecasting
  • Getting Data Ready for Regression Model
  • Forecasting using Regression Model
  • Handling Special events like Holiday sales
  • Identifying Seasonality & Trend for Forecasting
  • Handling Changing Trend & Seasonality over time
  • Forecasting models for New Products
  • Appendix 1: Excel crash course
  • Bonus Section


Marketing Analytics: Forecasting Models with Excel
Go to Class

via Udemy

6 hours 24 minutes

Certificate Available

English

On-Demand

Beginner

Instructor

Start-Tech Academy

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