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"Leveraging AI Tools to Build a Customer Journey" is a strategic, hands-on course designed for marketers, CX professionals, product managers, and business analysts aiming to use AI to design and optimize customer experiences. This course explores how AI-driven tools can be used to understand customer behavior, personalize engagement, and streamline every stage of the customer journey—from discovery to loyalty. Participants will learn how to apply AI technologies such as predictive analytics, customer segmentation, natural language processing (NLP), and recommendation engines to...
Introduction
1. Your Customer Journey Start: Sparking Brand Awareness with AI
2. Your Customer Journey Heart: Value-Driven Storytelling with AI
3. Your Customer Journey Close: Generating Sales with AI
4. Your Customer Journey Cycle: Retain and Expand with AI
Conclusion
Maury Rogow
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