IIM Kozhikode Marketing Strategy

Overview

he IIM Kozhikode Marketing Strategy program is a rigorous, comprehensive course designed for mid- to senior-level professionals aiming to master advanced marketing concepts and data-driven decision-making. This program blends strategic marketing principles with cutting-edge analytics techniques to prepare participants for leadership roles in dynamic business environments. Participants explore key marketing frameworks, including Porter’s competitive strategies, targeting, positioning, product and pricing strategies, and integrated marketing communications. The curriculum deepens understanding of consumer behavior and strategic value creation, reinforced through real-life case...