Growth Hacking with Digital Marketing (Now with AI!)

Via Udemy

Udemy based on 8,410 ratings

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Overview

Become a growth hacker! This course is used by teams at PayPal, IBM, Citibank & many other successful organizations! What you'll learn: Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.Track, analyze, and leverage traffic and product usage data using Google Analytics.Design customer action funnels and calculate per-user LTV / CAC.Tell better stories and write marketing content to improve conversion rates.Grow social media audiences using bots and organic techniques.Segment email lists and automate email...

Syllabus

Let's Put You On the Rocketship! Welcome to Growth Hacking 7.6 -- New for 2025!
How to Get Insights from Google Analytics & Apply them to Marketing Funnels
Accelerate Growth by Developing Personas & Focusing on Specific User Segments
Use Data to Learn Strategies and Run Your Growth Team
Language/Market Fit: Content Creation, Email Marketing, and SEO
Landing Pages and UX: Where should you drive your traffic?
TOFU: Top-of-the-Funnel Marketing
Growth's Financial Equation: LTV, CAC, and Reverse Engineering Marketing Funnels
How to Go Viral? Social Media and Public Relations
Growth Hacking Retention: Acquisition is Expensive. Retention is Not.