Generative AI in Marketing

Emory University via Coursera

Coursera based on 0 ratings

Likes

Overview

"Generative AI in Marketing" is a dynamic course designed for marketing professionals, content creators, and business leaders eager to harness the power of generative AI to transform their marketing strategies. As AI becomes a critical driver of innovation, this course provides practical guidance on using tools like ChatGPT, DALL·E, and other AI platforms to enhance creativity, optimize campaigns, and drive customer engagement. Participants will explore how generative AI can be applied to develop personalized content at scale, automate copywriting, generate visuals...

Syllabus

Generative AI in Marketing

This module will introduce learners to generative AI. You will learn to use generative AI tools and apply them to common marketing tasks.

Demo: Generative AI in Action

In this module, we will look at two popular forms of generative AI. We will first examine chatbots that are powered by large language models (LLMs). We will then look at image generative models. This model provides instruction into how to use these tools, as well as examples so that you can begin experimenting with generative AI on your own.

Brands and Generative AI

There is tremendous potential for generative AI to affect the way that marketing is done. But, is it worth it? In this module, we examine some of the issues that may give marketers pause about turning to generative AI.

Using Generative AI throughout the Purchase Funnel

Building on the previous modules, this module examine how generative AI can be used by marketers for the purpose of attracting and engaging customers. Examples are provided for different digital marketing tactics to demonstrate both the improved efficacy of creating content using generative AI, as well as the reduced costs.