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Overview
This course covers how to drive customer equity and transform your marketing strategies using generative AI. Delve into the foundational components of customer equity and understand the impacts on long-term business success. Learn to evaluate marketing tactics through the lens of customer equity and identify opportunities where AI can enhance these efforts. Explore the most effective tactics for customer acquisition and discover how AI can make these processes more efficient and impactful. Gain insights into the analytic foundations of modeling...
Syllabus
- Customer Equity
- Efficient Customer Acquisition
- Targeted Retention Efforts
- Automating Marketing Interventions
Emory University via Coursera
9 hours 48 minutes
Paid Certificate Available
English
On-Demand
Intermediate
Instructor
David Schweidel
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