Digital Marketing

University System of Maryland via edX Professional Certificate

edX Professional Certificate based on 0 ratings

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Overview

Digital marketing is fast becoming the dominant tool in marketers toolboxes. While out of home marketing and mass communication continue to make-up a large part of a companys marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well...

Syllabus

Courses under this program:Course 1: Fundamentals of Digital MarketingLearn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organizations digital marketing strategy.Course 2: Digital Marketing Analytics: Tools and TechniquesLearn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.Course 3: Online Advertising & Social MediaLearn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.Course 4: Digital Customer AnalyticsLearn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.