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Overview
Digital advertising operations involve the use of cutting-edge digital technologies and advertising products to monetise online content and audiences. It is an evolving ecosystem of new technologies, changing consumer media habits, and increasing use of automation via programmatic advertising, artificial intelligence (AI), and machine learning. In addition, mobile advertising is gaining in importance as more and more internet usage shifts to mobile devices. On this microcredential, youll explore the essentials of digital advertising operational requirements and skills from a sellers...
Syllabus
Courses under this program: Course 1: Digital Advertising Operations -Delve into ad ops and digital technologies to hone your skills in digital advertising.
Instructor
Deakin University
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