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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)
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Overview
"Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)" offers a concise yet powerful overview of how modern organizations can transform customer experiences by leveraging data and artificial intelligence. Based on the book by Tom Chavez, Chris O’Hara, and Vivek Vaidya, this summary distills key insights into how companies can move beyond generic marketing toward hyper-personalized, data-informed engagement strategies. The course highlights how a unified customer data infrastructure—built with privacy, transparency, and scalability in mind—enables companies to deliver...
Syllabus
1. Data Driven
- Core principles of data-driven marketing
- Understanding and implementing data-driven marketing
- Data-driven marketing: Maturity level and common pitfalls
Instructor
getAbstract
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