Consulting Presentations and Storytelling

Emory University via Coursera

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Overview

Consulting Presentations and Storytelling is a professional course designed to help learners master the art of creating persuasive, data-driven, and client-focused presentations—an essential skill in the consulting industry. This course teaches how to structure ideas, use visuals effectively, and communicate insights in a way that resonates with stakeholders and drives action. Learners will explore techniques for crafting compelling narratives that connect analytical findings with client needs. The course emphasizes the importance of logical flow, clarity, and executive summaries in presentation design....

Syllabus

Consulting Proposals and Statements of Work

Management consultants are master storytellers because they understand their audience, don't over-promise, and know how to "sell without selling". If you want to see a great deliverable, start by looking at a project proposal; the consultants cautiously scope the problem without over-promising, but also demonstrating enough professional credibility to keep the client interested. They collaborate with clients to create a statement-of-work (SoW) that outlines a lot of benefits, but also sets accountability and expectations. Artwork.

Storytelling and Storyboarding

We are all biologically "wired" for storytelling because our ancestors told stories long before there was a written language. So it's no surprise that client executives (and their organizations) need to understand the "so what" of consulting recommendations. Real change management needs to satisfy the head, heart, and the hands: 1) Satisfy the clients intellectual questions (head) 2) Reduce the clients fears and give them courage (heart) 3) Provide a thoughtful plan and actionable steps (hands)

Pyramid Principle and Storytelling Frameworks

Business executives are pulled in multiple directions; they are busy, expensive, and often impatient. Final presentations need to start with the executive summary, where you provide the "answer first", then give supporting analyses.

Good (and Bad) Data Visualization

Effective data visualization is both an art and a science. An art because a seasoned data scientist, designer, or consultant can select the right chart form for the message. A science because there are many design principles to remember when making charts: a) keep it simple b) consider the audience c) reinforce the key message.

Effective PowerPoint Presentations

Management consultants are (in)famous for their PowerPoint presentations. Effective presentations are choreographed many weeks before "game day." The rough-draft storyboard started the first week of the project and was continually refined with new analysis and the client input. After multiple review-cycles with consulting senior managers / principals, the presentation tells a coherent, credible, and persuasive story. Done correctly, the consultants have socialized the final presentation with key decisions makers many days before the formal presentations. Using the political legislation terminology, "they know they have the votes."

Executive Presence and Consulting Success

Executive presence is both important and also annoying. It's important because people's perception of your work and professional brand matter for teamwork and promotions. It's annoying because this is often quite subjective and biased. In a perfect and clinical world, you would be measured by your work and nothing else. However, consulting is a people business, and therefore, we need to be ourselves (on our best day).