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Overview
This course delivers a modern, results-focused education in email marketing strategy and persuasive copywriting for 2024. Youâll learn to build and segment email lists, design high-converting templates, automate campaigns, and optimize for deliverability and engagement. Key copywriting skills include crafting subject lines, CTAs, and storytelling for various audience segments. Tools like Mailchimp, Active Campaign, and analytics dashboards are covered through practical tutorials. Ideal for marketers, entrepreneurs, and freelancers, this course equips you to build compelling email funnels that drive resultsâfrom...
Syllabus
- Introduction into Email Marketing, Deliverability, Segments, & Automations
- General Email Templates (Welcome, Mini Story, Teaser)
- Reaching Out Email Templates (LinkedIn, Guest Blog, Social Shares, Cold Email)
- Link Building Email Templates & ChatGPT for Link Building Email Outreach
- Email Templates for E-Commerce (Welcome, Time Limited Offer, Sales Letter)
- Email Marketing Platforms Overview
- How to Install Sign-Up Form
- How to Create & Design Email in Email & Setup DKIM for Better Deliverability
- How to Setup Automation - Customer Journey - Mailchimp AI
- Using ChatGPT: Example Link Building
- Summary, Higher Salary, Storytelling, LinkedIn Profile, & Congratulations
Instructor
Ing. Tomáš Morávek
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