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Overview
"ChatGPT and Generative AI in Business, Management, Marketing" is an insightful course designed for professionals looking to leverage generative AI technologies, including ChatGPT, to transform business processes and drive innovation. This course covers practical applications of AI in key business domains such as management, marketing, and overall business strategy.
Syllabus
- Introduction
- Introduction to ChatGPT, LLMs, Foundational Models and Gen AI
- Capstone Project and Key Resources
- ChatGPT and Generative AI in Business, Management, Marketing
- Responsible AI Principles
- ChatGPT account creation
- Deliverable Creation Framework Using ChatGPT
- ChatGPT Prompting Framework
- Generate Business Model Canvas using ChatGPT
- Generate Kano Model using ChatGPT
Instructor
MTF Institute of Management, Technology and Finance
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