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Overview
Data Science, Machine Learning, and Data Analytics Techniques for Marketing, Digital Media, Online Advertising, and More What you'll learn: Use adaptive algorithms to improve A/B testing performanceUnderstand the difference between Bayesian and frequentist statisticsApply Bayesian methods to A/B testing This course is all about A/B testing.A/B testing is used everywhere. Marketing, retail, newsfeeds, online advertising, and more.A/B testing is all about comparing things.If youre a data scientist, and you want to tell the rest of the company, logo A...
Syllabus
- Introduction and Outline
- The High-Level Picture
- Bayes Rule and Probability Review
- Traditional A/B Testing
- Bayesian A/B Testing
- Bayesian A/B Testing Extension
- Practice Makes Perfect
- Appendix / FAQ Intro
- Setting Up Your Environment (FAQ by Student Request)
- Extra Help With Python Coding for Beginners (FAQ by Student Request)
Instructor
Lazy Programmer Inc.
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