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AI Technology for Marketing Optimization
Davidson College and Galileo University via edX
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Overview
In this course on AI technologies for digital marketing, learners will explore the fundamental principles and applications of predictive analytics, real-time optimization, natural language processing (NLP), and neural networks. Learners will understand the technologies that allow them to make informed decisions, optimize marketing campaigns dynamically, personalize customer interactions, and perform segmentation in digital marketing. From market research to copywriting, email personalization, and social media scheduling, learners will explore cutting-edge methods powered by AI. The course emphasizes strategic selection and integration...
Syllabus
Module 1: Technology Behind the Tools
- Predictive Analytics in Marketing
- Real-Time Marketing Optimization
- Enhancing Marketing Communications with NLP
- AI and Neural Networks
Module 2: Enhancing AI-Driven Marketing: Market Research, Copywriting, Email personalization and Social media scheduling
- Strategic AI Integration: From Selection to Impact in Digital Marketing
- The Power of AI for Advanced Customer Segmentation
- Copywriting Enhanced by AI
- Email Personalization with AI
- Social Media Scheduling and Strategy Optimization
- Innovative Tools for Social Media Strategy
Davidson College and Galileo University via edX
5 hours
$49.00 Certificate Available
English
On-Demand
Beginner
Instructor
Miguel A. Morales-Chan Ph.D., Rocael Hern?ndez Rizzardini, Ph.D. and Vanessa Ai
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