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Overview
Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions What you'll learn: Understand the specifics of account-based marketing How to build an account-based strategy and maximize its efficiency What are ideal accounts? How to identify them for promoting your offers What is competitive analysis? What methods and tools are available for this? How do you use them What the ideal customer profile (ICP) is and be able practically to create for own...
Syllabus
- Introduction to Account-Based Marketing
- Collect and Process an Accountâs Database
- Analyse Your Competitors
- Use Email Marketing to Begin Communication With Your Leads
- Make Your Strategy Omnichannel
- Implement Targeted Advertising in Your ABM Strategy
- Communicate With Clients and Close Deals
- Use ChatGPT to Effectively Communicate With Leads
- Analyse the Results of Your Account-Based Marketing Activities
- Final Section
- BONUS
Instructor
Anton Voroniuk
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