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Overview
This course introduces the essentials of Facebook marketing and advertising, focusing on how businesses can leverage Facebook's powerful platform to reach targeted audiences effectively. Students learn to create engaging content, manage Facebook pages, and utilize Facebook Ads Manager for campaign setup and optimization. The curriculum covers audience targeting, budgeting, A/B testing, and performance analysis to maximize return on ad spend. Real-world case studies and practical exercises guide learners through crafting compelling ads and marketing strategies that drive conversions and build...
Syllabus
- Meta Ads Copywriting & ChatGPT for Facebook Marketing + Meta Advertising
- Facebook Marketing & Instagram Marketing Essentials
- Meta Ads Objectives & Ads Formats & Meta AI Targeting
- Facebook Business Page & Meta Business Suite
- The Power of Engagement - Meta Engagement Ads Objective
- Meta Business Manager, Meta Pixel + Conversion API, & Meta Ads Manager
- Meta Traffic Ads, Meta AI Creative+, Automated Rules, & Duplicate Function
- Chatbot Marketing & Influencer Marketing (Animated Video Explainers)
- Careers, Freelancing, Higher Salary, LinkedIn Profile Optimization with ChatGPT
Instructor
Ing. Tomáš Morávek
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