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Overview
This advanced course is designed for marketers and advertisers seeking to master Google Ads. It covers strategic campaign structuring, advanced keyword research, audience segmentation, conversion tracking, and bidding strategies. Youâll explore automation tools, ad copy optimization, A/B testing, and performance analysis techniques to maximize ROI. Real-world case studies and hands-on demos offer practical insight into creating and managing high-performing ad campaigns. Whether managing client accounts or growing your own business, this course provides the expert knowledge and actionable skills needed...
Syllabus
- Introduction
- Testing Ad Concepts
- Google Ads Paid & Organic Interaction Report
- GeoLocal Campaigns - Double Campaign Structure
- Google Ads Campaign Experiments
- Automate Budgeting for Multiple Ad Accounts
- Google Ads Audit
- Remarketing Strategy & Implementation
- Artificial Intelligence & Machine Learning
- Google Analytics for Google Ads
- Using Scripts
- Google Ads Editor
- Competitor Research Tools
- Landing Page Software
Instructor
Mark Meyerson
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