Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

University of Colorado Boulder via Coursera Specialization

Coursera Specialization based on 487 ratings

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Overview

The “Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising” course offers a deep dive into the principles and tools that drive successful digital marketing campaigns. Designed for marketers, business owners, and digital strategists, this course covers how to effectively plan, execute, and analyze performance-driven advertising across various digital channels. Participants will explore core concepts such as customer targeting, conversion funnels, campaign optimization, and key performance indicators (KPIs). The course emphasizes the integration of data analytics to measure campaign...

Syllabus

Course 1: Introduction to Digital Advertising- Offered by University of Colorado Boulder. The digital advertising landscape is complex. There are many different types of ads, including: ... Enroll for free.Course 2: Search and Display Advertising- Offered by University of Colorado Boulder. Consumers search for virtually everything. This includes the things that small businesses do, ... Enroll for free.Course 3: Social Media Advertising- Offered by University of Colorado Boulder. Social media platforms are driven by digital advertising. As a result, social media advertising ... Enroll for free.Course 4: Programmatic Advertising- Offered by University of Colorado Boulder. Native advertising is a niche form of advertising that leverages the design and format of news ... Enroll for free.