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Overview
Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling What you'll learn: Become proficient in using powerful tools such as excel solver to create forecasting models Learn how to estimate the trend and seasonal aspects of sales Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products Understand how to interpret the result of Linear Regression model and translate them into actionable insight Learn practical...
Syllabus
- Course Introduction
- Part 1: Forecasting
- 1.1 Getting Data ready for Regression Model
- 1.2 Forecasting using Regression Model
- 1.3 Handling Special events like Holiday sales
- 1.4 Identifying Seasonality & Trend for Forecasting
- Market Basket Analysis
- RFM (recency, frequency, monetary) Analysis
- Part 2: Pricing
- 2.1 Estimating Demand
Instructor
Start-Tech Academy
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