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Overview
PO Academy II: Master customer research, statistics, and scientific testing What you'll learn: Learn the fundamentals of qualitative and quantitative research Learn how to define null and alternative hypotheses Learn how to plan and execute customer interviews, build customer personas, and design a customer journey and product vision Gain proficiency in statistics and hypothesis testing, including how to estimate means and proportions of a population, set up confidence intervals and more Discover various approaches to usability testing, including how to...
Syllabus
- Introduction
- Who are your customers?
- Getting to REALLY know your customers
- Applying statistics and making data-driven decisions
- Usability testing and user testing
- Final notes
Instructor
Masha Ostroumova
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