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Harnessing AI in Marketing and Communication
University of Adelaide via FutureLearn
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Overview
Harness the potential of artificial intelligence Artificial intelligence (AI) has the power to transform our approach to marketing and communication. With its, marketers can rapidly produce original text and visual content, while automating processes and enhancing efficiency. On this four-week course from the University of Adelaide, youll learn how you can harness AI for your marketing and communication. From brainstorming ideas to crafting compelling content, youll discover how developments in AI are transforming the industry. Practise using AI for content...
Syllabus
- What you need to know about AI
- Getting started
- Introduction to Week 1
- What you need to know about AI?
- The challenges and impact of AI
- The opportunities for marketing and communication professionals
- How to approach to the mechanics of AI
- Assessment
- Bringing it all together
- Using AI for text-based content
- Introduction to Week 2
- How to approach AI for text
- Using AI for external text-based content
- Using AI for internal text-based content
- Assessment
- Bringing it all together
- Using AI for visual-based content
- Introduction to Week 3
- How to approach AI for visuals
- Visual-based elements
- Video and audio content based elements
- Assessment
- Bringing it all together
- Using AI for measurement, analysis and planning
- Introduction to Week 4
- How to approach AI for measurement and analysis
- How to use AI for processes and planning
- The future of AI, marketing and communication
- Assessment
- Bringing it all together
- What's next?
University of Adelaide via FutureLearn
2 hours
Paid Certificate Available
English
On-Demand
Beginner
Instructor
The University of Adelaide
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