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Leveraging AI Tools to Build a Customer Journey

Via LinkedIn Learning

LinkedIn Learning based on 146 ratings

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Overview

"Leveraging AI Tools to Build a Customer Journey" is a strategic, hands-on course designed for marketers, CX professionals, product managers, and business analysts aiming to use AI to design and optimize customer experiences. This course explores how AI-driven tools can be used to understand customer behavior, personalize engagement, and streamline every stage of the customer journey—from discovery to loyalty. Participants will learn how to apply AI technologies such as predictive analytics, customer segmentation, natural language processing (NLP), and recommendation engines to...

Syllabus

Introduction

  • AI tools that sales and marketing pros need to know today
  • Explore the customer journey in today's complex market
  • Build better customer journeys with AI

1. Your Customer Journey Start: Sparking Brand Awareness with AI

  • How to spark brand awareness with AI
  • Craft social media posts for your business with AI
  • Generate interest with SEO and blogs
  • Generate a lead magnet with AI

2. Your Customer Journey Heart: Value-Driven Storytelling with AI

  • Internal smart pages on social platforms
  • Design and lay out your landing page and website
  • An MBA in sales using ChatGPT
  • Integrate software with Zapier
  • Create explainer videos for your customers with HeyGen
  • Make a product demo video with Descript
  • Tell your customers a great story with these 10 rules

3. Your Customer Journey Close: Generating Sales with AI

  • Explore using AI to create great product demos with guidde
  • Analyze virtual calls with Fireflies for discovery sessions
  • Create an elegant presentation

4. Your Customer Journey Cycle: Retain and Expand with AI

  • Repurposing content for a global audience
  • Expand your career by building a resume with AI

Conclusion

  • Continuing to strengthen customer journeys with AI
Leveraging AI Tools to Build a Customer Journey
Go to Class

via LinkedIn Learning

1 hour 17 minutes

Certificate Available

English

On-Demand

Instructor

Maury Rogow

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