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AI for Marketing Strategy and Creativity
Davidson College and Galileo University via edX
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Overview
Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in todays dynamic digital landscape. This course empowers professionals with the necessary tools to thrive in todays competitive market. It explores the magic of AI-powered creativity, transforming design, video, music, and optimizing landing pages...
Syllabus
Module 1: Strategy, Insights and Application
- Leveraging AI for Marketing Strategy Development
- AI in Customer Insights and Segmentation
- Marketing and Campaign Automation Along the Consumer Journey
- Implementing Campaign Automation: A Marketers Guide
Module 2: AI-Powered Creativity: Transforming Design, Video, Music, and more
- Social Media Magic: Crafting Posts with AI
- From Words to Motion: Creating Videos with AI
- Visual Wonders: Generating Images from Text
- Sounds of the Future: AI-Driven Audio Creation
- Landing Page Genius: Text-to-Conversion Strategies
Davidson College and Galileo University via edX
5 hours
$49.00 Certificate Available
English
On-Demand
Beginner
Instructor
MIguel A. Morales-Chan Ph.D. & Vanessa Ai
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