Share this link via
Or copy link
Overview
"Generative AI for Digital Marketers" is a transformative course designed to empower marketing professionals with the tools and knowledge to harness the power of generative AI in their campaigns and strategies. As AI reshapes the digital marketing landscape, this course offers practical insights into how to effectively integrate AI-driven tools to streamline content creation, personalize customer experiences, and enhance data-driven decision-making.
Syllabus
Introduction
- Digital marketing meets generative AI
1. Defining AI Terms for Marketers
- Narrow versus general AI
- Four AI concepts marketers need to know
- Crafting a marketing prompt
2. Navigating AI Tools for Marketers
- AI and writing in marketing
- AI and design in marketing
- AI and video in marketing
- Generative AI beyond writing and design
- AI, the metaverse, and immersive marketing
3. Developing Your AI Marketing Strategy
- AI issues, risks, and policies
- AI workflow and marketing tools
Conclusion
- AI and your marketing and creative team
Instructor
Martin Waxman
Reviews
No reviews yet. Be the first to review!
Alternative Courses
You must be logged in to submit a review.