| November 6, 2024
As generative AI continues to advance, its impact on creative industries—especially art and music—is increasingly apparent. In an insightful discussion at TechCrunch Disrupt 2024, Suno CEO Mikey Shulman shared his perspective on how AI could shape the future of music and other creative sectors. Shulman described his recent experience at a Berklee College of Music songwriting class, where he introduced students to Suno’s AI-powered tools, illustrating AI’s potential as an empowering force for musicians.
Embracing AI as a Creative Tool
Shulman explained that AI tools like Suno could provide musicians with unique opportunities to enhance their craft, akin to innovations like drum machines and synthesizers. He contends that generative AI is not a threat to creativity but rather an additional tool artists can use. This perspective reframes AI as a complement rather than a competitor to human artistry, allowing for more diverse creative expressions.
The Debate Over Copyright and Consent
One critical issue remains unresolved: the ethical concerns surrounding AI training on copyrighted material. While some entrepreneurs argue that AI democratizes creativity, artists worry that AI systems may utilize their work without consent, potentially undermining their livelihoods. For example, companies like Splice have developed AI-based tools for musicians but remain cautious of ethical implications and strive for transparency in their technology’s usage.
Industry Reactions and Potential Backlash
The entertainment industry’s reaction to AI’s rapid progress is mixed. While some see potential in AI’s creativity-enhancing tools, others are concerned about job security and copyright infringement. Hollywood writers, for instance, have demanded protections against AI replacing human labor. Similarly, record labels have filed lawsuits against companies that allegedly use copyrighted songs in training data without permission. Yet, some musicians, like Timbaland, even collaborate with AI-focused companies, illustrating the complex and evolving relationship between creators and technology.
The Bigger Picture: Technology’s Role in Democratizing Art
Luma AI CEO Amit Jain highlighted how technology, in general, has gradually democratized art, from photography to smartphone videography. He argues that AI is simply the next phase in this journey, making creative expression accessible to a broader audience. Despite fears, Jain believes skilled artists will continue to thrive, finding new ways to stand out.
Striking a Balance: Innovation vs. Preservation
While the future of AI in creative fields remains uncertain, industry leaders agree on the need for balance. Artists and AI developers alike must work together to establish ethical standards that protect creators while promoting innovation. Splice CEO Kakul Srivastava added that AI could actually lead to more art, as creative tools become accessible to all.
