| November 19, 2024
Perplexity, a cutting-edge AI search engine, has introduced a game-changing feature for its Pro subscribers. Users in the US can now purchase products directly through Perplexity’s interface using a “Buy with Pro” button, enabling seamless shopping without leaving the platform.
Free Shipping and Simplified Purchases
The “Buy with Pro” option allows Pro members to order products quickly using saved billing and shipping information. As a bonus, all products purchased through this feature include free shipping, enhancing convenience and cost savings. If a product isn’t eligible for Buy with Pro, Perplexity redirects users to the retailer’s website to finalize the purchase.
Enhanced AI Shopping Features
For those who aren’t Pro subscribers, Perplexity offers an updated shopping experience with AI-powered product cards. These cards appear for product-related searches and display essential details like:
- Product images
- Pricing information
- AI-generated summaries of features and reviews
Additionally, Perplexity is introducing a “Snap to Shop” feature. With this tool, users can upload a photo of a product to receive detailed information or ask questions about it. While the feature is currently exclusive to Pro subscribers, it hints at a broader vision for AI-driven shopping.
Empowering Merchants with Insights
Perplexity’s innovations aren’t limited to buyers. The company is launching a merchant program that provides sellers with:
- Insights into shopping and search trends
- Greater visibility for their products in AI-powered searches
This program could help merchants increase their sales and refine marketing strategies while expanding Perplexity’s ecosystem.
A Step Ahead in AI Commerce
With tools like Buy with Pro, AI shopping cards, and Snap to Shop, Perplexity positions itself as a powerful player in AI-driven e-commerce. Whether you’re looking for convenience as a shopper or insights as a merchant, Perplexity continues to bridge the gap between search and seamless purchasing.
Explore Perplexity’s Pro features here and experience the future of online shopping.
