| November 16, 2024
At this year’s Web Summit, Jasper, a leading AI marketing platform, introduced Brand IQ and Marketing IQ—the industry’s first AI knowledge layer built specifically for marketing. These proprietary technologies bring a new level of brand control and marketing intelligence, enabling enterprise marketing teams to scale on-brand campaigns seamlessly. Jasper’s advancements mark a significant leap forward, positioning it as the only platform that automatically enforces brand compliance across both text and visual content.
Bridging the Gap in AI Marketing Solutions
Enterprise marketing teams often face challenges using general AI tools that lack brand-specific intelligence and marketing-focused capabilities. Jasper’s Brand IQ and Marketing IQ address this gap by layering in marketing expertise and enforcing brand compliance—without the need for manual intervention. Notably, Jasper operates as an LLM-agnostic platform, leveraging 39 different language models (LLMs) tailored to specific AI use cases. By embedding brand guidelines and marketing know-how into these models, Jasper empowers marketers to focus on strategy while maintaining brand standards automatically.
“Marketers don’t have time to teach AI about marketing fundamentals or train it on every aspect of a brand’s guidelines,” noted Timothy Young, CEO of Jasper. “With Brand IQ and Marketing IQ, the essential expertise is built-in, so teams can direct their energy toward strategy and creativity, while AI handles scaling content and ensuring brand compliance. This is game-changing technology built to help marketers be their best.”
Brand IQ: Setting New Standards in Brand Control
Brand IQ is Jasper’s advanced tool for brand consistency across text and visual media. By embedding brand guidelines directly into the AI model, Jasper allows for brand-aligned outputs on a large scale. Key features include:
- Visual Guidelines Capability: Jasper is the first platform enabling AI-based compliance for visual content, allowing companies to integrate brand rules from a Brand Book directly into the model. Brand IQ’s visual guidelines tool offers no-code and API-based options, ensuring brand standards in every image and text output.
- Comprehensive UI Layer: Marketers can easily fine-tune voice, tone, style, and visual elements, ensuring content aligns with brand voice and aesthetic.
- Time and Resource Savings: For B2C companies, Brand IQ is especially valuable for managing extensive product imagery. Global retail and entertainment brands are already leveraging Brand IQ to ensure consistent brand representation across thousands of product images and social media assets, saving hundreds of hours on compliance checks.
Marketing IQ introduces a marketing knowledge layer atop LLMs, designed specifically for marketing applications. Unlike general AI solutions, Jasper’s Marketing IQ incorporates marketing best practices and supports multimodal outputs, including images, videos, and presentations. Key enhancements include:
- Multimodal Support: Users can convert text to images, images to text, and more, making it easy to create diverse content aligned with marketing objectives.
- Built-In Marketing Optimization: The tool incorporates best practices for marketing-specific outputs, like SEO optimization for blog content and high open-rate email subject lines.
- Improved Output Quality: Marketing IQ reduces the need for prompt engineering, making it faster and easier for teams to create polished, optimized content for various channels.
Jasper’s innovations have led to remarkable growth, with enterprise revenue doubling year-over-year. Now used by nearly 20% of the Fortune 500—including industry leaders like Prudential, Ulta Beauty, and Wayfair—Jasper has become the largest marketing AI community globally, serving over 125,000 users and more than 850 enterprise customers.
